The Problem
The Prima Soy brand had a problem, their branding was inconsistent across all of their platforms. Their branding didn’t stand out against competitors as they focused their branding on the product type "Tempeh" rather than their brand name itself. This meant that that the product Tempeh became the more recognisable than the brand
The Solution
The solution we created was a re-work of their wordmark and brand identity to give them a more consistent identity. We refined the colour palette and created a clear style guide to follow to create consistency as well as a clear hierarchy prioritizing the brand name to increase brand recognition.
